Focus - Representations
Vocab - Stereotypes, Construction, Bias, Gender, Masculinity, Femininity
Today we looked at some NZ drinking prevention adverts. Here is the work we did:
19. is this text fair? no, because of the main characters in these videos are young men
10. how are children, teenagers or young adults constructed in this text? They are seen as drunk people who make stupid decisions.
23. How does the text present age, gender or cultural groups? the majority of these videos are the young mean of colour who seem to be drinking way too much
26. Why is this text written this way? to tarket people who they think that seems to drink too much.
How have people been represented in NZ anti-drinking ads? The people represented in the videos our class watched all seemed to be young men of colour who are drunk. I think the people in charge of making these ads unfairly chose to use men because of the stereotypes that boys like to drink, are childish and make stupid choices.
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